40 Little-Known Origin Stories of Famous Company Logos

#8: Apple

Apple, co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, boasts a $2.5 trillion brand value, featuring a globally recognized Apple logo. Contrary to myths, its design, celebrating simplicity, wasn’t in homage to Alan Turing but reflected Jobs’ minimalist taste and fruitarian lifestyle.

Rob Janoff’s creation, the Apple logo with its distinctive bite, ensures its distinction from a cherry. This design, subtly refined over the years, symbolizes Apple’s dedication to innovation, simplicity, and the enduring influence of strategic branding.