40 Little-Known Origin Stories of Famous Company Logos

#19: Gucci

Even if you don’t often shop at Gucci, you must be familiar with their distinctive logo, showcasing intertwined Gs. It traces its origins back to the visionary Guccio Gucci. Establishing his first store in Florence in 1921, Gucci pioneered a legacy of opulent leather craftsmanship inspired by Parisian elegance.

In the 1960s, Aldo Gucci, the founder’s son, introduced the iconic interlocking Gs emblem, epitomizing sophistication and paying homage to his father’s vision. Enduring minimal alterations over the years, the signature Gs are an enduring symbol of Gucci’s timeless luxury and unwavering commitment to exquisite design and craftsmanship.