40 Little-Known Origin Stories of Famous Company Logos

#15: FedEx

FedEx’s logo is hailed for its ingenious inclusion of a right-facing arrow between the ‘E’ and ‘X’, emblematic of the company’s speed, precision, and resilience ethos. Since its emergence in 1971, FedEx has soared as a global logistics titan, powered by its iconic branding.

The logo’s purple and orange hues are not just visually striking; they hold meaning. Purple represents FedEx’s ‘Purple Promise’ of excellence, while orange signifies diversity and adaptability. These colors and the hidden arrow highlight FedEx’s commitment to top-notch, innovative service.