40 Little-Known Origin Stories of Famous Company Logos

#2: Disney

In the early 1920s, Walt and Roy O. Disney created a timeless brand symbolized by the enchanting Disney logo, with its famous castle and whimsical font we all know and love. Inspired by Germany’s Neuschwanstein Castle, the famous design encapsulates childhood dreams and fantasies.

Since 1985, the iconic castle logo has highlighted Disney’s theme park wonders, embodying wonder and adventure. Valued at $171.13 billion today and constantly evolving, the Disney logo has adopted various styles, including a rainbow version for Pride, celebrating the brand’s commitment to magic and inclusivity for all.