40 Little-Known Origin Stories of Famous Company Logos

#25: Ferrari

The iconic Ferrari logo, featuring a prancing horse, symbolizes more than just automotive excellence. It’s a tribute to Francesco Baracca, a celebrated Italian WWI hero known for his horse-emblazoned aircraft, representing speed, strength, and sophistication.

Adopted by Enzo Ferrari to honor Francesco Baracca’s heroism, the prancing horse emblem encapsulates Ferrari’s commitment to excellence, bravery, and Italian craftsmanship. Synonymous with luxury and racing achievements, the Ferrari symbol continues to enchant and inspire luxury car enthusiasts around the globe.