40 Little-Known Origin Stories of Famous Company Logos

#35: X (The New Twitter Branding)

Twitter, co-founded by Jack Dorsey and team, with its logo crafted by Alex Tourville, embodies a $100 billion brand. Under Elon Musk, it boldly morphs into ‘X,’ adopting a minimalist emblem to herald its expansive vision and idea exchange platform.

The transition to ‘X’ marks a transformative era for Twitter, now known as ‘X Holdings.’ A testament to unfettered communication and dialogue, the new, potent logo encapsulates Twitter’s essence in fostering worldwide discussions, promising an era of limitless idea exchange.