This article was originally published on constative.com
From the iconic golden arches of McDonald’s to the popular swoosh of Nike, some brand logos have become ingrained in our collective consciousness, symbolizing not just products or services but entire narratives. But did you know that behind these seemingly simple designs lie fascinating stories woven with inspiration, creativity, and strategic intent? We’re here today to uncover the captivating tales behind some of the world’s most famous company logos.
#1: Adidas
Created by Adolf Dassler in the 1940s, the Adidas logo, with its iconic three stripes, is a timeless symbol of athletic excellence. Evolving over the decades, the logo transformed into the Trefoil in 1971, solidifying Adidas’ identity in the sporting world.
By the early 1990s, a modernized rendition emerged, featuring the stripes morphing into a mountain, symbolizing the brand’s ongoing journey of triumph and perseverance. With a brand value soaring to $37.05 billion, Adidas’ logo remains a testament to its unwavering commitment to innovation and excellence in the realm of athletic footwear and apparel.