40 Little-Known Origin Stories of Famous Company Logos

#21: Penguin Books

Since its inception in 1935, Penguin Books has become a treasured source for readers, offering a vast array of titles from the classic to the contemporary. Its whimsical penguin logo, first sketched by Edward Young, embodies the company’s unique blend of charm and credibility.

The timeless penguin emblem, with minimal alterations, remains true to its original design, symbolizing Penguin Books’ consistent appeal. Recognizable even in popular culture, this logo mirrors the publisher’s dedication to literary quality and its notable presence in the global publishing scene.