#3: Starbucks
In 1971, Seattle witnessed the birth of Starbucks, a vision by Jerry Baldwin, Zev Siegl, and Gordon Bowker. Its logo, featuring a captivating twin-tailed mermaid, was devised by Terry Heckler, symbolizing a world of exquisite flavors and community, now valued at $105.07 billion.
The Starbucks siren, initially a mystic figure in somber tones, transformed alongside the brand into a green and white icon, mirroring its global rise. This change underscores Starbucks’ journey from a local roaster to a global symbol, forever linked with charm and discovery.