40 Little-Known Origin Stories of Famous Company Logos

#30: Target

Since starting in 1962, Target’s vivid red bullseye logo masterfully showcases simple yet potent brand recognition. Through minimal yet effective changes, the logo emphasizes Target’s commitment to accessibility and stylish quality, transitioning to highlight its unmistakable red circles.

The red bullseye emblem encapsulates Target’s retail core, symbolizing its commitment to providing value and convenience. It stands as a guiding light for consumers searching for an outstanding shopping journey, reflecting the brand’s dedication to excellence.