40 Little-Known Origin Stories of Famous Company Logos

#36: Levi’s

Since 1967, Levi’s “batwing” logo has been synonymous with denim quality in the U.S. and around the world. It crafts a visual identity that reflects the pocket stitch design of its jeans, standing as a hallmark of the brand’s long-standing heritage.

Levi’s red Batwing is more than just a quality tag; it represents American culture and enduring style. It signifies the brand’s commitment to durability, comfort, and perpetual fashion, securing its place as an essential global wardrobe.