40 Little-Known Origin Stories of Famous Company Logos

#34: Toblerone

Toblerone, a brand valued at $80.3 billion, was born from Theodor Tobler’s vision and features an emblematic Matterhorn in its logo, designed by Tobler and Emil Baumann. The logo’s bear symbolizes its Bernese roots and embodies Swiss quality.

The logo’s bear hints at Bern, Switzerland— the “City of Bears” where Toblerone hails, adding depth to the brand’s identity. The Matterhorn represents the zenith of enjoyment in its unique chocolate flavor, marrying Swiss tradition with a taste for adventure.