40 Little-Known Origin Stories of Famous Company Logos

#32: Audi

Audi’s emblem, featuring four intertwined rings, represents the unity of Audi, DKW, Horch, and Wanderer. It highlights their collective strength and pioneering status in the German automotive industry.

Audi’s rings symbolize Auto Union AG’s formation, heralding its rich heritage and commitment to progress through partnership. This logo stands for more than luxury; it reflects Audi’s evolution from an innovative coalition to a global automotive powerhouse.