40 Little-Known Origin Stories of Famous Company Logos

#7: BMW

BMW’s emblem, a ring split into blue and white sections, is widely misinterpreted as an airplane propeller tribute. In truth, its colors salute the Bavarian flag, celebrating BMW’s roots in Bavaria, Germany. This logo, envisioned by founder Franz Josef Popp, alongside the brand’s $55.4 billion value, unfolds BMW’s profound history.

Through the decades, BMW’s logo has seen various updates yet its core—a circular shape adorned with Bavaria’s colors—has stood unaltered. This enduring symbol highlights the automaker’s deep-seated heritage, underscoring its dedication to groundbreaking excellence and innovation within the automotive landscape.