40 Little-Known Origin Stories of Famous Company Logos

#14: Nike

Nike, established by Bill Bowerman and Phil Knight, boasts a brand value of $240.2 billion. Its logo, crafted for $35 by Carolyn Davidson, symbolizes a billion-dollar empire, signifying movement and triumph at its core.

The iconic Swoosh reflects Nike, the Greek victory goddess’s wing, breathing life into the brand’s essence of athleticism and victory. It proves that impactful branding transcends cost, focusing on vision and emotional resonance.