How to Sell More Half-Liter Drinks
Some people might look at this sign as a math fail. We, however, feel that it’s smart business. After all, retail stores earn a higher profit margin when they sell smaller products than those in large containers. If these businesses can incentivize customers to purchase their products with fatter margins, the insults are more than worth it.
If you do the math, buying two liters of this soda in half-liter bottles would cost you just $12. Why would you get a two-liter bottle for $20 if you could save $8? Plus, this promotion probably helped the store clear out inventory space much more quickly. Pretty smart!