#32: Breakfast Mates
Back in 1998, Kellogg’s unveiled the Breakfast Mates, a supposed ground-breaking invention that promised to transform breakfast time forever. The concept was simple, yet intriguing: a solitary package housing a trifecta of breakfast essentials – cereal, milk, and a plastic spoon. However, the revolutionary product fizzled out quickly. The reason? The convenience of having milk, spoon, and cereal in one package didn’t really add any significant value or change the breakfast game.
The cereal rituals of the average Joe are already as streamlined as a sleek sports car, humming along without a hitch. Enter Breakfast Mates, with its over-the-top packaging that is more like a traffic jam than a smooth ride. It turned out to be not just a speed bump on a convenience street but also a smoggy exhaust pipe puffing out problems for our dear Mother Earth.