#34: Maxwell House Brewed Coffee
Imagine, it’s 1990. The sun is barely peeping over the horizon, and you’re already craving that first sip of morning coffee. But, who has the time for brewing rituals? Maxwell House understood the struggle and introduced a game-changer – pre-brewed coffee in a carton! Just like that, convenience got a caffeine kick, and coffee lovers could finally hit the snooze button one more time.
The beverage still craved a touch of warmth, and the container it was housed in was a blend of foil and paper. This meant it was a no-go for the microwave. It transformed the seemingly simple task of heating the drink into a culinary adventure, almost as intricate as whipping up a traditional cup from scratch. It was a paradox wrapped in a conundrum, hidden in a carton!