#45: Let There Be Light
Sometimes, there’s nothing better than a simple (yet clever) play on words. This one isn’t only a play on words, it’s a play on objects too. This advertisement doesn’t have a company attached to it, but I guess it could just apply to the whole world of light beer. Whoever came up with it is pretty clever.
This ad is seamless and impressive. We get the distinct impression of a lightbulb as well as light beer. Is it a pint? Is it a lightbulb? It’s both! That’s the great thing about this ad. Even if you like your drink darker (to each their own), you can still appreciate this clever ad. We know we did.