50 Visually Intriguing Ads That Target the Consumer in the Best Way

#26: What is Happening?

Okay, let me see if I can guess what this sign is advertising from the first image alone. Nothing comes to mind, but that second image is here to help. This is an interactive ad, in a way, because it becomes the most powerful when you communicate with it and sit under it. It’s for everyone to enjoy!

This ad promotes hip-hop music in Brazil, promoted by Real Hip Hop. When someone sits in front of this sign, this big ball of hair suddenly makes sense, and you go, “Ohhh.” This guy is sitting there so nonchalantly that nothing seems out of place here. We could actually believe this was his real hair.