#24: A Fresh Scent
I’m the first to admit that I like a fresh scent. But am I the type of person who finds the smell of cleaning products sensual? I haven’t really considered that before now, but maybe this advertisement will sway me. Is this guy going to show up every time I clean the house? I hope so!
We’ve never seen a cleaning product advertised like perfume, so that’s refreshing. I guess they’re trying to say that this product smells so good it’s basically perfume for your house. Advertisements are about selling us a moment, an experience, whatever that experience may be – and this ad is definitely setting a certain mood.