50 Visually Intriguing Ads That Target the Consumer in the Best Way

#14: Classic Joke

Whether you’re a college student or a grandmother, you have undoubtedly heard of IKEA and probably purchased an item or two there. If you’ve ever bought any of their furniture, you can attest to how fun and easy it is to assemble. I’m just kidding; nobody thinks that is funny. But maybe this ad is?

If I need to explain this one to you, I’m worried. “Wanted: One-night stand.” This can be interpreted in more than one way. This is a classic joke, perfect for a store like IKEA to riff off of. Not only that, but I think that nightstand is one you wouldn’t have to bring home and put together. I could be wrong, but isn’t it nice to dream?