45+ Cereal Prizes and Toys That Were Once Every Kid’s Dream

#8: Sugar Smacks Star Trek Collectibles

Initially launched in 1953 as Sugar Smacks, this cereal was later rebranded to Honey Smacks, possibly to shift focus from its high sugar levels. Despite its rebranding, it remains one of the cereals with the highest sugar content – and one of the most beloved cereals in American households.

In 1969, to capture the hearts of every child—not just those with a penchant for sweets—Sugar Smacks introduced a Star Trek-themed giveaway. Each cereal box included one of five badges featuring iconic characters such as Spock and Capt. Kirk.