#29: Kellogg’s Cereal Boxes Feature U.S. Navy Frogmen
In the 1950s, Kellogg’s took the lead in a longstanding rivalry with General Mills by including U.S. Navy Frogmen toys in their cereals, captivating children and winning the battle for the most sought-after cereal box prizes.
Collectible today, sets of these two-inch Navy Frogmen figures sell for up to $92 on eBay. These toys were found in select cereal boxes and mimicked diving action with baking powder, delighting kids with their realistic Navy Seal simulation.