#52: Wheat & Rice Honeys Cereal Two-Stage Rocket
In the 1940s, a Philadelphia salesman launched Wheat & Rice Honeys. Despite Nabisco’s efforts with various promotions and name changes in the 1950s, the cereal failed to capture the market’s interest.
By 1975, Nabisco abandoned the Wheat & Rice Honeys initiative, conceding defeat to rivals. Yet, years later, the original cereal boxes became collectors’ gems, fetching between $10-$100, a tribute to nostalgic breakfast memories.