#18: The Iconic Honeycomb Cereal and Its Digital Watch Promo
Since 1965, Honeycomb cereal has delighted taste buds with its sweet, crunchy, honeycomb-shaped pieces. Post always circles back to the beloved original honey flavor despite exploring various flavors.
In 1980, a unique promotion offered a free digital watch in every cereal box, a maneuver whose profitability remains a mystery. Yet, those who kept their watches might have enjoyed an unexpected financial windfall.