#72: Nabisco’s Beatles Sticker Bonanza in 1969
In the late 1960s, the Beatles dominated radio stations and were all the rage. In 1969, Nabisco Rice Honeys capitalized on the Beatlemania by offering children a pack of eight rub-on stickers, attracting fans with the unique sticker transfer method.
The promotion featured a vibrant yellow submarine box design, including band member stickers and other cool animations from the fresh ‘Yellow Submarine’ movie.