#38: General Mills’ Monster Bike Spinner
In 2017, General Mills took a nostalgic look back with a #TBT post, highlighting the ‘Monster Bike Spinner’ from Fruit Brute cereal. Featuring the Fruit Brute mascot, these now-$60 collectibles capture a piece of the company’s quirky mascot history.
Launched in 1976, the Monster Bike Spinner collection boasted four colors and gained fame around Halloween. Tied to General Mills’ seasonal cereal mascots, including the discontinued Fruit Brute and Fruity Yummy Mummy, these toys were a spooky season highlight.