Troy Polamalu: His Hair
In a rather unconventional move for an athlete, Troy Polamalu made headlines by insuring his illustrious hair for a cool $1 million. While many of his fellow athletes opted to safeguard more typical body parts like arms or legs, Troy had a distinctive rationale behind his decision to ensure his mane. In the year 2010, he took on the role of the face of Head & Shoulders anti-dandruff shampoo, and the company, recognizing the unique asset they had in Troy’s hair, took proactive measures.
Procter & Gamble, the producers of Head & Shoulders, didn’t shy away from making a statement about the insurance policy. They boldly declared, “We’ve crafted the very first insurance policy to protect his iconic mane throughout the entire NFL season.” It was abundantly clear that Troy Polamalu’s hair was far more than just a cascade of locks; it was a bona fide money-making asset that warranted special protection.