You’re Almost There
The Detroiter Travel Center did something great with their billboards; they took a universal sign we’re all familiar with, so that there would be no mistakes or misunderstandings, and they used it for their billboards. We’re all familiar with this person who has to go, and we can all relate to the situation depicted here.
I know I’ve been there at least once or twice before; you have to use the restroom, but there’s still a long ride before the next rest stop. The Detroiter Travel Center is letting drivers know they’re getting closer with brilliant, eye-catching signs. You just can’t miss it. That’s the sort of encouragement we want to see on the road.