In 2003, The Tyson brand was Established as a Result of a Decade of Hard Labour.
Mike Tyson, the legendary boxer and wild card, made a surprising comeback in the early 2000s after a lengthy absence from the ring. Despite the fact that it has become one of Mike Tyson’s most distinguishing features, the inspiration for his renowned face tattoo came from a place of self-destruction.
Ultimately, Tyson was saved by his creative vision, which expressed itself in his choice to tattoo his whole face with the word “King.” ‘The design was developed by Tyson’s tattoo artist, and it is still instantly recognisable as being connected with the boxer and his brand today.