The Internet is the most competitive place in the world to get noticed because almost everybody has access to it. Whatever you’re trying to do to become an influencer, your competitors are doing it too. Some online users are creative and successful enough to turn their influence into a business. Others who are craving the likes, the followers, and even the possibility of making money will go to any lengths to achieve their social media goals.
These lengths may involve stretching the truth in one way or another and sharing the bits and pieces of information that meet the persona they’re trying to achieve. But sometimes it’s not what an influencer says — but what they post online — that can push the limits and ruin their chance of social media success. While some influencers post inspiring content that their audience loves, others can’t help but tarnish their online reputation when they’re called out for their fake attempts.