Tony Little then
Every celebrity needs a trademark that distinguishes him. For Tony Little – well, he had several of them – but perhaps the most notable one is his ponytail. Tony Little isn’t just known as America’s Personal Trainer, but he’s also known as the person who popularized the ponytail. We’re not sure that’s a good thing, but we can’t take that away from him. He’s also known for his infectious enthusiasm and the catchphrase “you can do it.”
All things considered, it almost seems as if Tony Little was born to be a fitness instructor – a good personal trainer requires enthusiasm and confidence, and Tony has them in abundance. Tony promoted himself and his fitness products through infomercials (like many other fitness gurus at the time) and was highly successful in the business. One of his most popular products at the time was the Gazelle elliptical glider (and his bright smile and big muscles, which photographed well).