Follow these instructions… or else
This is a great story of great copywriting. The writer of this installation manual had comedy and good end results on their mind when they wrote this. I would like to think that this really motivated people to not cut corners while installing this specific lift kit.
I love the idea of other companies (like Ikea) deploying this style of instruction. Do you think the level of previously unfinished projects would increase if you add in empty threats to the customer? In all seriousness, this, while playful, is comical and could lead to more productive people and more complete projects.