#22: Entrepreneurial Spirit
In the mid-2000s, Phoebe launched Blue Tree, a boutique on Madison Avenue. Known for its eclectic mix of clothing, jewelry, books, and unique finds, the store reflected her personal taste and eye for detail. It quickly became a favorite stop for locals and curious fans alike.
Running Blue Tree gave her a new form of creative expression. The boutique wasn’t about celebrity branding—it was about curating beauty and whimsy for everyday life. This venture proved that Cates’ talents extended far beyond the screen, showing her business sense and artistic flair.