#28: Right Message, Wrong Execution
Have you ever seen an advertisement and thought that the concept itself was good, but how they executed it wasn’t? A lot of the time, advertising companies don’t manage to achieve the right results when they release a campaign because, after all, they don’t always know when something will work.

This ad is trying to show a supportive side in case something terrible happens to a woman’s husband, but they miss the mark. Sure, everyone needs support at different times, but the idea that a woman can’t handle a “man’s work” because she is a woman is outrageous. Minimizing this situation is not an effective way to sell insurance…
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