The boomer mascot: a minion
When the animated film DespicableMe was released to the masses 11 years ago, the world fell in love with a bevy of gibberish-muttering little yellow guys known as “minions”. Well, quite unexpectedly, boomers caught the “minion fever.”
Minions talk funny, so perhaps that provides just the right amount of comic relief for boomers. That, and minions are inherently happy. They also look like Twinkies, which can survive a nuclear explosion. Boomers know a thing or two about nukes. Anyway, there’s no concrete explanation as to why boomers love minions. We may never know.