The truth
If you ask us, “ugly but affordable” actually makes a good slogan for a car. While shopping for a new car, some people care about how it looks, others care about speed, but most of us, id we’re honest, care about the price – we want a vehicle that would be comfortable, spacious, and would get us from one point to another.
This is an honest slogan, and people appreciate honesty, for the most part. Is it possible that this is really what “ford” stands for, or was this guy just trying to be funny? Probably the second option, and we can only hope he was trying to be funny on his car, and not his neighbor’s or a random car down the street.